Nahimah Ajikanle Nurudeen
The Founder/Vice President, of Africa’s pioneer composite e-commerce outfit, Yudala, Prince Nnamdi Ekeh on Monday said the choice of Frank Edwards as the company’s brand ambassador was informed by his youth-centric nature.
Ekeh who stated this at the official signing of the agreement held at Yudala’s Headquarters in Lagos, said Edwards many charity works as well as his artististic personality resonate with Yudala’s brand core values.
Edwards announcement as the latest Yudala’s brand ambassador comes on the heels of the Yudala Zero Gravity Rock Gospel Concert held at the Federal Palace Hotel, Lagos on Sunday November 20th during which it was revealed that the company will sign on a brand ambassador from one of the ten major artistes featured at the concert.
Based on the brand ambassadorship, Edwards, who is renowned as a talented singer-songwriter, worship leader, musician, producer and sound engineer is expected to prominently represent the Yudala brand and feature heavily in the company’s marketing campaigns and consumer-focused strategies.
It is also expected that Edwards leverages his popularity on social media to further deepen the Yadala’s growing impression in the market.
In addition, Frank Edwards is expected to play a more significant role in Yudala’s future events, specifically the Rock Gospel Concerts which formed a major part of Yudala Zero Gravity Mega Music Concerts.
Responding to the agreement, Edwards described Yudala as one of the most visible brands in the country today.
He said, “I am delighted to be here today and on being signed on as a brand ambassador for Yudala. It is a privilege to be associated with a top brand such as Yudala which is one of the most visible and credible companies in Nigeria and Africa at the moment.
Also, Yudala is doing something unprecedented as one of the few companies supporting the gospel in Nigeria today through the Yudala Zero Gravity Rock Gospel Concerts which this year alone, is being hosted in Abuja, Enugu and Lagos.
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