HP reinvents technology with Spectre PC launch

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Celebrities and HP Nigeria's official at the launch of HP Spectre PC unveil in Lagos
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(Last Updated On: 2016-10-08)

Nahimah Ajikanle Nurudeen
HP Inc. has raised the bar for the premium PC experience with the debut of the new HP Spectre – one of the world’s thinnest laptop.
The laptop was unveiled at an exclusive event held at the Intercontinental Hotel, Victoria Island, Lagos, introduced a new dimension to design technology for PC.
The Spectre’s design according to the Nigeria Managing Director, Mrs. Ify Afe was certainly an eye-catcher, drawing interest with its high gloss copper accents – proof that PCs can be an expression of style thanks to magical and luxurious technology.
She said HP Inc believes the HP Spectre is the perfect illustration of how the company not only reacts to trends, but also embraces change.
Afe stated that “A large part of our business philosophy is to reinvent who we are, what our customers want, how we can provide that and – uniquely – how we anticipate that. We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class.”
Afe added: “Nigeria millennial are trend setters and love their gadgets as they are constantly on the go and want to excel at our work and personal lives, it is important that we provide users with a laptop that complements their lifestyle – and today, our consumers are demanding a thin and light device with all-day battery life. We understand these needs, and will always strive to reinvent and innovate, to engineer experiences that amaze.”
The HP’s Regional Marketing Manager, Tolulope Lawani, stated that “Every feature on this piece was well thought-out. At the point of conceptualizing the design of the new HP Spectre, care was taken to combine the best user experience with maximum performance in the masterpiece.” Speaking further he noted that “The new HP Spectre is a combination of aesthetics and functionality and I dare say ‘power’ has never been this slim.”
Also, Bunmi Bialose, Partner Channel Marketing Manager, Consumer Channel Group, Microsoft Nigeria said, “Windows 10 empowers people to do great things. In a mobile world, Windows 10 moves with you seamlessly and easily across your devices, making interacting with technology as natural as interacting with people. It’s more personal and productive. It’s safer and more secure. It’s familiar, easy to use and automatically up to date.”
The HP Spectre has a total weight of just 1.1kg, a width of less than 1.5cm, and the options of an Intel Core i5 model and an Intel Core i7 model. It features a superb entertainment experience with full HD 13.3” (33.8cm) diagonal edge-to-edge display and Bang &Olufsen sound. And, just a few of its luxurious looks include high gloss copper accents which reflect a hand-polished, jewelry-like finish and an innovative hidden piston hinge, creating the illusion of a hingeless design to offer an unmatched premium look and feel. Unveiled as the one of the thinnest laptop the world has ever seen. The new HP Spectre has an aluminium chassis as thin as an AAA-battery and is powered by Windows 10.
The new HP Spectre unveiling event included a selection of fashion pieces on display, each created taking inspiration from the Spectre laptop. The exclusive pieces were created by two of Nigerians finest designers Mai Atafo and Toju Foyeh who put together outfits that captured the essence of the luxurious laptop.
Luxury is also important for business life
Besides, work is also increasingly being done remotely and from multiple locations with the lines between work life and personal life blurring: becoming synonymous as ‘one-life’. Work is no longer a place we go, but something we do. To support this lifestyle, users demand thin and light devices with all-day battery life.
Increasingly, consumers are capturing content in 4K resolution and want technology that can handle this raw footage. They want large, high resolution displays that allow them to edit photos and videos but also to experience immersive video in their down-time. Premium audio should enrich the viewing experience when playing games, listening to music or watching a movie.
To address these market shifts, HP has reinvented devices that create personal and work pride, allowing experiences that help us to do better.

Mai Atafo at the launch described the new HP Spectre as “super sleek and chic,” and said, “The first time I saw the new HP Spectre, I was indeed in awe. My mind began to play around the features of the laptop, seeking ideas that I could incorporate into my designs.”

Toju Foyeh’s first thought about the new HP Spectre was that it “could pass for a fashion accessory because it can genuinely pass for a ladies clutch bag. This tells you how chic the laptop is.”

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