Yudala Acquires Yes Mobile

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Nahimah Ajikanle Nurudeen

Yudala on Tuesday announced the acquisition of Yes Mobile, a cosmopolitan high-value retail outfit with a multiplicity of stores in Lagos has been taken over by pioneer composite e-commerce company.

A senior Management staff of Yes Mobile, Onoidem Idiong described the Yudala take-over as a stylish but very detailed way of modern acquisition.

“The process commenced a few months back and was concluded about a couple of weeks ago. We are happy to see the number one e-commerce and pioneer composite retail company take charge. In a few days’ time, Yudala’s striking fuchsia pink will become our new color and we shall start exciting our customers with other world-class products beyond ICT products and accessories,” he said.

When contacted, Gideon Ayogu, Head of Media Relations at Yudala confirmed the story.

HE said Yudala has indirectly been eyeing Yes Mobile as well as a few other sterling start-ups in her strategy to become the undisputed leader in the e-commerce sector.

“I can say it is the most creative partnership or acquisition I have experienced as it was target-driven with a lot of knowledge on display. Nigerians will certainly start experiencing the results of this acquisition within a few days. We have a lot on our sleeves as a solid and fastest growing e-commerce company in Africa. This is in addition to the over 25 physical stores we have launched in 18 months and the many job opportunities these have unlocked for Nigerians.

Yudala will add the Yes Mobile chain of store locations and other resources to its rapidly growing retail platform, with the erstwhile Yes stores set to fully assume the striking colours, look-and-feel and architecture of the Yudala brand from May 2nd, 2017.

According to Oyeronke Atoyebi, Head of Offline Retail, the recent acquisition of Yes Mobile is in line with Yudala’s mandate of expanding the scope of e-commerce in the country.


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