BA Report Identifies Nigerians as Sentimental Travellers

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A British Airways’ survey of over 2000 respondents in 10 countries has found that on average nearly half (47%) regard travel as one of the most important things they want to achieve this year.

Nigerians are less inclined to consider travel an essential objective compared to other nationalities. Even so, 41% of Nigerians and 36% of their South African counterparts consider it a priority.

Indians are the most keen to travel, with 70% setting it as an aim this year, followed by Chinese at 61% and Emiratis at 58%.Celebrities don’t have much influence when it comes to travel trends, with nearly half the respondents saying the doings of the rich and famous aren’t a factor in choosing a destination.

South Africans are less impressed than most with 61% paying no heed to where the who’s who holiday. By contrast 32% of Nigerians say celebrity affirmation is a major factor in choosing a destination and 27% saying that it is quite important.

There is some consensus about which cities feature on their 2017 to-do list, with South Africans citing Paris (34%), London (32%) and New York (29%). For Nigerians New York tops the list (37%), followed by London (36%) and Paris (33%).

Fifty one per cent of respondents say they will learn a new language to facilitate their travels, although only 38% of South Africans feel this is necessary compared to 63% of Nigerians. Travellers from the UK are least likely to expand their linguistic skills with only 16% saying they’d be interested.

Amongst the Africans surveyed, French topped the list of languages they’d be keen to learn with 73% of Nigerians and 37% of South Africans aspiring to impress Parisian waiters. For both groups Spanish, German, Italian and Mandarin featured on the top five list.

Nearly half the respondents, 48%, agree that creating amazing memories is the main reason they look forward to travelling. Nigerians are particularly fond of their travel memories, with 69% of them citing these as a motivation. Fifty eight per cent of Nigerians say fond reminiscences is why they travel.

“Who knew that Nigerians were so sentimental?” asks Kola Olayinka, British Airways commercial manager for Nigeria. “I’d assumed that sightseeing or enjoying a family holiday would’ve topped the list of reasons why we travel.”

“These occasional surveys help us test our assumptions and can provide some helpful customer insights. For example South Africans generally aren’t interested in celebrity destinations, but it is more of a consideration for Nigerians.”

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